| |  | | | G | ood news: PrestaShop has won the 2011 Open Source Awards for the best "Business Application". Thanks to everyone! | |
PrestaShop's Barcamp 4 is approaching and the programme is growing day by day. Meet all the experts who will be there, and join the 600 participants who have already registered!
This week, learn how to create scenes for your shop to make it easier for your users to browse, learn an essential tip and discover the new "Design Mobilier" ("Furniture Design") theme to showcase your products.
Learn how to take advantage of social networks to sell on the Internet, and benefit from the advice of our shop of the week, Hypermeubles, which constantly strives to satisfy its customers by lowering its prices! | | | | | Summary | PrestaShop wins the Open Source Award in the "Business Applications" category |  | | Barcamp 4: an ever-growing programme and "Freelance Certification" test sessions! | | | | Using your PrestaShop store effectively | | | | Decorate your shop with the ideal theme | | | | Feature of the week: 4 advantages to increase your visibility on social networks | | | | Shop of the week: Hypermeubles | | | |  | | PrestaShop wins the Open Source Award in the "Business Applications" category | | | |  Thanks to all our community for its support in the race to the Open Source Awards. PrestaShop won first prize in the "Business Application" category! This is the second year in a row that PrestaShop has won an Open Source Award. The whole team is more motivated than ever :)
This reward encourages us to keep on developing new features and optimising PrestaShop to offer you the best e-commerce solution! | |  | | Barcamp 4: an ever-growing programme and "Freelance Certification" test sessions! | | | | In two weeks' time, on 24th November, the whole PrestaShop community will meet in Paris for a day dedicated to e-commerce. All the leading experts will be gathered together to help you succeed in e-commerce: Arnaud Devigne, Head of Business Marketing at Google France; Frédéric Cavazza, social network specialist at The Persuaders; Catherine Barba, CEO of the Digital Commerce Factory and also Sarenza, Cybercité, Open SI, Home Boulevard...
Freelancers, take advantage of this day to pass our "Freelance certification test". Five test sessions are scheduled, and this Barcamp day is the ideal opportunity to gain a certification. You can choose your test: for Developers or Web Designers. To apply, nothing could be easier: just register here!
We look forward to seeing you all at Barcamp 4, the unmissable meeting for the PrestaShop community, so don't hesitate, book your place today! | | |  Discover the programme
Register for Barcamp
Register for the Freelance Certification Test | |  | | Using your PrestaShop store effectively | | |  With PrestaShop, you can configure scenes. In concrete terms, in one picture your customers can access a variety of products by clicking on the desired item; for example, the jumper, jeans and shoes worn by the model (see picture).
To configure them, go to "Catalogue" and open the "scenes" tab. Click "new" to create a new scene and start to configure it. Give it a name and upload a picture by clicking "Browse". To define a product, click the location (ex: the jumper) and type the product name (ex: wool jumper) in the search bar which appears under the picture.
Repeat the operation with all products in the picture (ex: jeans and shoes) and once you have finished, choose the category where you want the scene to appear.
Now your scene is operational, and by mousing over the picture in your shop, your customers will be able to see a preview of the product, its price and its description. | |  | | Decorate your shop with the ideal theme | | | |  Discover the "Mobilier" theme with a very sober, on-trend design. This fashionable theme stands out in its sobriety and simplicity, and will therefore be perfect for your shop. Decoration, technology, fashion, music, or books, use it to decorate your shop in your own style.
With the "Mobilier" theme, your products will be clearly highlighted for your visitors to see. The theme is designed to be user-friendly and simple to browse, to provide the best customer experience possible. | | | Download the theme from PrestaShop Addons
| |  | | Feature of the week: 4 advantages to increase your visibility on social networks | | | | Social networks are a fantastic opportunity for businesses to increase the visibility of their offers and put in place a personalised, permanent customer relationship.
86% of them already have a Facebook page and 68% have a Twitter account! In 2012, 95% of them should be present on the social networks (FEVAD study, 2011).
Let's take a look at 4 practical tips to follow to take advantage of social networking. | | | Discover the article on our blog
| |  | Shop of the week | | |  | Hypermeubles offers contemporary furniture directly from factories in Europe and Asia. By ordering products as soon as they leave the factory, this shop benefits from discounts of 20% to 40% and passes them on to customers, enabling them to enjoy low prices all year round. |
His advice: «Reassure your customers a little more each day by advising them, pointing them towards items, informing them about your terms for exchanging products and so on. A hotline open from 9 am to 10 pm all week is essential to achieve this goal. I recommend having a minimum amount of products in stock. This will prevent problems with the after-sales service or exchanges. Also take time to list your site properly, by filling in PrestaShop's SEO fields in particular. Finally, remember to take care over the content and photos in your shop, as this has a considerable effect in terms of sales and conversion rates.»
His opinion of PrestaShop: «The solution's many features and the wealth of modules available on the Addons site make PrestaShop a very practical e-commerce solution.» | | |  | Press review | | |  This month, PrestaShop is organising two events in the United States: Miami and New York! |
PrestaShop | | | | » Read the article | | | | Menlook, an online shop that uses PrestaShop, is a finalist in the Espoirs Ecommerce FEVAD awards |
Blog e-commerce | | | | » Read the article | | | | | | | | | |
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