 | | | February 15, 2011
Issue 651
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 | Yahoo! And Microsoft Take Search Alliance Global - February 15, 2011
The Yahoo! and Microsoft Search Alliance is finally coming to fruition with marketers and advertisers in Europe beginning to feel the effects of the partnership in early 2010.
(Full article at WebCertain.com) |
|  | J.C. Penney gets busted juicing its Google results - February 14, 2011
The NYTimes did an expose over the weekend on a name brand company who apparently outsourced their Search Engine Optimization (SEO) to a shady SEO firm. J.C. Penney was established in...
(Full article at Fortune Tech) |
|  | Accuracy of search engine results called into question - February 14, 2011
There's been lots of news lately about consumer search engines that bring into question the accuracy of the results. Recently, reports surfaced that Bing was copying Google search results.
(Full article at FierceContentManagement) |
|  | Microsoft Bing Grabs Search Share from Google: ComScore - February 13, 2011
Microsoft Bing notched 13.1 percent search share through January, taking 1 percent from Google, which fell to 65.6 percent. Bing is also aping Google's personalized search.
(Full article at eWeek.com) |
| |  |  | | | How to Create the Perfect Domain Name If you are starting a new business, chances are that you are starting a new website as well. As a tech-savvy person, you realize how important creating the image of your company and your brand online is, as the Internet is the way that most businesses thrive (or, alternately, fail) in this day and age. In addition to making sure that the design and web-tools on your new site are effective and easy to use, you also need to consider what your website is going to be called and how people are going to be able to find it online. This name for your website is referred to as a "domain name".
Domain names are the part of your web address that comes between the "www." and the suffix that you choose, be it ".com", ".biz", ".org", etcetera. This is how people are going to remember your website, and come back to it time and time again.
If you choose the wrong one, you may end up shooting yourself (or your company) in the foot, as you will not be able to effectively attract new customers and clients to your website.
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But what makes finding the perfect domain name difficult these days is the fact that all of the very simple ones are taken. If you have a used car dealership in Akron, Ohio, you are never going to be able to register a name like "cars.com", or "usedcars.com", because names like this will either all be taken, or will be extremely expensive to buy. Instead, you must think of something more innovative.
If the name of your car dealership is short and easy to spell, then this would be a great domain to register. But if your dealership is named Kowalcyk´s Lot or Nguyen Cars, you might not be able to count on the public to find your website if it uses those hard-to-spell names.
So what is the solution in a situation like this? Often, the best thing to do is find a simple combination of words that will stick in the public´s consciousness, and be easy to spell. Try something like akroncars.com, yournewcar.com, or buyusednow.com.
Depending on how basic the combination is, the domain name might have already been purchased by someone who is "sitting" on it, trying to sell it to prospective buyers. Try to avoid this situation if you can. For example, buyused.com might go for a high price, while you can purchase buyusednow.com at a more reasonable rate.
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The one temptation that you want to stay away from is choosing a suffix other than ".com". The majority of the Internet-using public will assume that any website name ends in this most basic suffix, even if they are told and constantly reminded otherwise.
You do not want to lose traffic because everyone assumes that your website is usedcars.com, when it is really usedcars.org.
The final pitfall you want to avoid is altering a spelling in a way that might confuse people who want to come to your website.
If you go with usedcarz.com, with a "z" instead of an "s", this might be passable, if you mention it in your ads repeatedly, making sure that it is driven into people´s heads that there is a z at the end of the website name.
But it is best to avoid such a situation all together and choose something that is commonly spelled. About the Author: Henry Cook - Find out what domain names are still available and act now before they are gone. Check out networksolutions.com for more info.
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